I'm happy for its box office success. And without having seen it, I can make assumptions about why Crazy Rich Asians is winning right now (though, yeah, I know what they say about making assumptions). Most of its success undoubtedly has to do with how well the film develops its seemingly novel characters, incorporates accurate cultural details, and still adheres to the time-honored beats of long-established film genres.
Here are ten reasons I can think of:
1. Asian and other marginalized people in the U.S. want to see stories with Asian protagonists.
It took too long, Hollywood, to acknowledge the power of the Asian-American audience. This significant and broadly diverse population is too often overlooked, despite people of Asian descent having played a significant part in the economic development and history of this country. We've seen plenty of foreign films get acclaim here, but there are still precious few big-screen stories about the lives of modern-day Asian-Americans.
2. Asian people want to see an all-Asian cast. And
There are so many talented performers who have been overlooked, underutilized, and pushed into stereotypical roles. I love that Malaysian-born Michele Yeoh -- who kicked butt alongside Jackie Chan in Super Cop, alongside Pierce Brosnan in Tomorrow Never Dies, and beside Chow Yun-Fat in Crouching Tiger, Hidden Dragon -- plays the rich matriarch. It is also great that so many other actors we haven't seen much of before get a showcase playing fully fleshed out characters. (And have you see this Henry Golding guy who plays the rich fiance? Yum!)
3. For the most part, we are intrigued by Asian culture.
Starting with Chinese, Japanese, and Thai cuisines, which are very popular judging by the number of restaurants, cooking shows, and frozen food options in this country, Americans also have a fondness for Asian art, artifacts, technology, and traditional and contemporary fashion design. (To the point where cultural appropriation has become problematic, but still.)
4. The family versus family culture-clash is a popular story.
We saw something similar when Brooklyn-bred Laz Alonzo and well-to-do Paula Patton tried to meld their class-differing families on Martha's Vineyard in 2011's Jumping The Broom. Warring or philosophically opposed families who must reconcile for intermarriage is a universal, relatable narrative going back to Romeo and Juliet.
5. The Prince Charming fairytale narrative is popular with women.
Everyone is fascinated by a Cinderella story, where a girl is swept up and not only emotionally but financially and sartorially transformed by the love of a rich prince. Let the makeovers begin!
6. The fish-out-of-water story is also a tried-and-true narrative.
She may be an Asian-American girl, but lead character Rachel (Constance Wu) is essentially American. Now she has to assimilate herself into two distinct cultures: That of the mother country and that of extreme wealth. Culture shock ensues.
7. We can't resist "Lifestyles of the Rich and Famous."
Everyone likes to see how the other half lives. Getting to see the details of how these crazy rich Asians are putting it down day to day is a big draw. (RIP, Robin Leach, who passed this past week.)
8. Who doesn't enjoy a travelogue?
Yay! This movie will take us on a tour of modern-day Singapore! See the sights, learn the customs, taste the cuisine with our eyes, hear the music. Because when will we ever get to actually go?
9. It's a comedy!
Who doesn't like to laugh? And it looks like co-stars Awkwafina and Ken Jeong deliver.
10. It's a love story.
And doesn't love conquer all?
From where I sit, watching the previews and trailers, Crazy Rich Asians looks like an old-fashioned rom-com with a slick glaze of contemporary sensibility. It looks like lot of fun, even if it appears as though some stereotypes may not have been completely abandoned. That's OK ... for now. I'm not mad at it.
*Amended 8/25/18. Saw it. It definitely checks all these boxes. I enjoyed it!
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